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Writing for the Web (Introductory)

November 29 @ 9:30 am - 4:00 pm

Free

There are now an estimated 700m websites with over 5,000 new web pages being created every second. The challenge for every website is first to be found and secondly to be read. Failure in either undermines visitor numbers and the level of enquiries received.

Copywriting for the web is different to writing hardcopy. This full day course combines presentation with interactive activities and will improve your understanding of not just “how” but “why” formatting for the web has such a crucial impact on your organisation’s on-line performance. It reveals what the human eye sees and how you can ensure visitors read more and investigate further.

Who should attend?

This workshop is ideal for any manager or staff member who has an influence over the final performance of their organisations on-line channel. Whether you critically appraise the writing of in-house colleagues or do it yourself, this course is for you.